Privacy Policy
Last Updated: January 2026
Edwin's Cakes ("we," "us," "our," or "Company") operates edwinascakes.com. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information across our website, which provides affiliate content and links related to Grosvenor Casino and other gaming operators.
By accessing and using edwinascakes.com, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms on our site, we may collect your name, email address, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate conversions (see Cookie Policy below).
- Usage Data: We log interactions with our content, links, and affiliate offers to understand user behaviour and improve our services.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To conduct affiliate tracking and commission reporting with Grosvenor Casino and partner operators.
- To perform analytics and understand user engagement patterns.
- To personalise your experience and deliver relevant affiliate content.
- To comply with legal obligations and resolve disputes.
- To send marketing communications, newsletters, and promotional content (with your consent where required).
Cookie Policy
Our website uses cookies to enhance functionality and track affiliate performance. The types of cookies we use include:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Track visitor behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Record referrals and conversions to Grosvenor Casino and partner sites.
- Marketing Cookies: Enable retargeting and personalised advertising across third-party platforms.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. However, blocking essential cookies may affect website functionality. You can also opt out of certain analytics by visiting the relevant provider's opt-out page (e.g., Google Analytics opt-out browser add-on).
Third-Party Links
Our website contains affiliate links to Grosvenor Casino, other gambling operators, and third-party partners. We are not responsible for the privacy practices, policies, or content of these external websites. We recommend reviewing the privacy policies of any site you visit before providing personal information.
When you click an affiliate link and interact with a third-party operator, your data is governed by their privacy policy, not ours. We cannot control how these organisations collect, use, or protect your information.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to certain exemptions.
- Right to Restrict Processing: Request limitation of how we use your information.
- Right to Data Portability: Request your data in a structured, commonly used, and machine-readable format.
- Right to Object: Object to processing for marketing, analytics, or affiliate tracking purposes.
- Right to Withdraw Consent: Withdraw any consent you have provided at any time.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below. We will respond within 30 days of receipt of your request.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Personal Data: Typically retained for up to 3 years after last interaction, unless you request deletion.
- Affiliate Tracking Data: Retained in accordance with Grosvenor Casino's affiliate programme terms and UK tax requirements (typically 6 years).
- Analytics Data: Retained for up to 24 months by default.
- Cookies: Deleted according to their expiration settings, typically ranging from session-based to 2 years.
If you wish to request deletion of your data, please contact us at privacy@edwinascakes.com.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:
Email: privacy@edwinascakes.com
Website: edwinascakes.com
We will make reasonable efforts to respond to your enquiry within 14 business days.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes. Continued use of our website following updates constitutes your acceptance of the revised Privacy Policy.